Next-Generation Toyota Supra Soon to Come



The Toyota Supra sports car was first produced from 1979 to 2002, and it was known for being a wider and longer version of the popular Toyota Celica. The Supra was an iconic vehicle that appeared in numerous music videos, television shows, video games, and movies such as The Fast and the Furious. Now, the Supra is expected to make a full comeback. Though the 2008 financial crisis kept the Toyota FT-HS (a new interpretation of the Supra) from being created as anything more than a concept during that time, the spirit of this concept vehicle has lived on, and…

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What's in Store for the 2014 Toyota RAV4


Though a lot of attention has been given to the new, all-electric Toyota RAV4 EV, which will premier later this year in limited series production, it's important to also remember that a revamped 2014 Toyota RAV4 will be appearing in early 2014. This new vehicle is already doing some testing, and it has been spotted by several auto journalists. Here's what you can expect from the 2014 model:


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Toyota Teams Up with Boys & Girls Clubs of America to Combat High School Dropout Rate



Japanese automaker Toyota is truly concerned about the next generation of drivers. Recently, the brand joined with the Boys & Girls Clubs of America to establish a college readiness initiative-Diplomas to Degrees (D2D), which will help improve high school graduation rates by funding youth education programs. As part of the project, Toyota will donate  a $1.5 million grant over three years to supply support, resources, and tools to the Boys & Girls Clubs to aid its teen members in the move from high school to college.


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Toyota Collaborates with Trusted Company Group to Increase Reliability


You may be wondering if it's possible for Japanese automaker Toyota to get any more reliable. After all, the brand is constantly being recognized for making some of the most steadfast vehicles in the auto industry. However, the automaker has found a way to improve itself even more by joining with Trusted Computing Group. This company with aid Toyota by providing higher reliability for its in-vehicle electronic systems and networks. After all, with this portion of the auto market growing so quickly, it's important to make sure that technologies keep functions properly.


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The Smaller, Thrifty New Prius c



Here at Ira Toyota of Milford, conveniently located at 300 Fortune BLVD Milford, MA, we often hear drivers saying that they're interested in owning a fuel-efficient hybrid vehicle, but they also don't want to pay a premium price- even with the additional federal and state incentives added in the mix. That's why we're so excited to introduce the new 2012 Toyota Prius c. A smaller, more efficient, and more cost-effective option to the traditional Toyota Prius, the Prius c has a starting price of only $18,950 for the base model.


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Toyota Rules Dependability Rankings from J.D. Power


Vehicles are becoming more dependable across the board. A recent 2012 vehicle dependability study by J.D. Power shows that for 2009 model year cars, only 132 problems were reported per 100 vehicles over three years. This is down from 151 per 100 vehicles in 2008 and marks the lowest numbers since the study began. So which automaker was at the top of this list? Toyota, of course. The Japanese automaker's luxury brand Lexus, its namesake brand Toyota, and its budget-conscious, youthful lineup Scion all made the top five spots.


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